The whole funnel
Clicks to leads to paying customers, with the drop-off and conversion at every step.
Reports
Every click, lead and payment, connected: funnels from click to customer, traffic by campaign and landing page, and every number against last month.
Weekly report sent to #growthRevenue $34.6K, up 12% on last weekMon 9:00FunnelAll partners · 30 days
- Clicks12,480
- Leads9.9% of clicks1,236
- Customers25.2% of leads312
utm_campaign=fall-launch2,140 clicks · 64 customers · $18.2KUTM
/
Valley AffiliatesAgent
Valley AffiliatesAgentReports23242627on partner links nowliveExport CSV
Aug 30 – Sep 28, 2026Compare to…vs Jul 31 – Aug 29Select partnerSelect campaign
Revenue & commission
Track your earnings and commissions over the selected period.
Revenue$148,230.00+14.8%
Commissions$40,022.10+14.1%
New partners96+12
$7K$3.5K$0
Aug 30Sep 6Sep 13Sep 20Sep 28
Clicks & conversion
Insights into click performance and how they convert into customers.
Total clicks12,480+14.9%
Total customers312+17.3%
Conversion rate2.50%+0.05 pts
7003500
Aug 30Sep 6Sep 13Sep 20Sep 28
Affiliate programs running on Tolt
High Performer on G2, Fall 2026Funnels
Per affiliate or source
The same funnel for any partner, link, campaign or traffic source, so a leak shows up fast.
Over time
How each step converts week by week, so you see what a new campaign or link really changed.
Each customer’s journey
One customer’s way in: the click, where it came from, the page it landed on, the sign-up and every payment.
Traffic
Web analytics, built for affiliate programs: every click on an affiliate link keeps where it came from, the campaign, the page it landed on, and the browser, device and country behind it.
- Referrer URLsThe exact page a click came from, not just the domain.
- UTM parametersSource, medium and campaign on every click, ready to report on.
- Landing pagesWhich page each click landed on, and which pages turn into sign-ups.
- Browsers and OSChrome or Safari, macOS or Android, next to device and country.
ClickSep 3, 2026 · 14:32:07Became a customer
- Partner
Marcus Reid- Link
- joinvalley.co/?via=marcus
- Referrer
youtube.com/watch?v=Vb3k…- UTM
- utm_source=youtubeutm_medium=videoutm_campaign=ai-tools
- Landing page
- joinvalley.co/pricing
- Location
- Berlin, Germany
- Device
- Desktop · Chrome · macOS
Emma Larsen signed up Sep 5Paid $299.00
Every breakdown
Filter any report by date, affiliate, group, campaign or tag, then split it by affiliate, month, country, traffic source, device, link or coupon code.
Aug 30 – Sep 28, 2026All partnersAll groupsAll campaignsAll tags
PartnerShare of revenueCustomersRevenue
Marcus Reidmarcus@reidmedia.co52$18.4K
Jonas Weberjonas@saasweekly.io41$13.0KLOLina Okaforlina@okafor.studio27$9.8K
Tom Brookstom@buildinpublic.tv29$7.3KATAiko Tanakaaiko@nocodetokyo.jp18$5.1K
All312$148.2K
Live and shared
Real time
Clicks, sign-ups and payments as they happen, and how many people are on partner links right now.
Period comparison
Every chart and total next to the period before, so you know what actually moved.
CSV export
Download any report as a CSV, for your finance team, your models and your board deck.
Scheduled reports
A summary on a schedule, by email or in Slack, so the numbers come to you.
Content tracking
Affiliates’ posts on YouTube, TikTok, Instagram, X and LinkedIn, each with its views and engagement beside the clicks, customers and revenue it brought in.
- 91.4K views141 customers · 2,010 clicks
8.7K236Share@aiko.outbound3 LinkedIn openers that book calls #linkedin #outboundoriginal sound - 48.2K views238 customers · 1,284 clicks
Every outreach tool,ranked12:48I tried every LinkedIn outreach tool so you don’t have toMarcus Reid48.2K views · 3 days ago - 22.7K views319 customers · 640 clicksgrowth.collective
1.9K88growth.collective Before and after: 40 booked calls in a week
- 14.1K views411 customers · 388 clicksTom Brooks@buildinpublic · 2 days ago
My outbound stack, in one thread:
- 1. Valley for every campaign
- 2. One prompt doc, shared
- 3. A style guide the model reads
419662014.1K - 6.2K views59 customers · 214 clicksLOLina OkaforFounder, Okafor Studio · 6d
How our agency books 40 calls a week, with a team of three.
410 · 57 comments
Most viewed: Aiko’s TikTok, with 91.4K views and $2,870.
One post, followed to the money
I tested 9Every outreachtool, ranked12:48I tried every LinkedIn outreach tool so you don’t have to
Marcus Reid48.2K views3.1K4123 days ago
The one I kept, with 20% off: joinvalley.co/?via=marcus
1,284clicks from the video
212sign-ups
38paying customers
$3,180in revenue$954 to Marcus
ContentSep 2 – Oct 2
PostViewsClicksCustomersRevenue
I tried every LinkedIn outreach tool so you don’t have toMarcus Reid48.2K1,28438$3,180
3 LinkedIn openers that book callsAiko Tanaka91.4K2,01041$2,870Before and after: 40 booked calls in a weekJonas Weber22.7K64019$1,420How our agency books 40 calls a weekLina Okafor6.2K2149$1,260My outbound stack, in one threadTom Brooks14.1K38811$8905 posts182.6K4,536118$9,620
Five platforms, one report
YouTube, TikTok, Instagram, X and LinkedIn posts side by side, from every partner.
02
Reach beside revenue
Views, likes and comments next to the clicks, sign-ups and customers each post brought in.
03
The affiliate’s cut, per post
Revenue and commission for every post, so you know whose content to back.
The platform
Run your entire affiliate program. One app for your team, one portal for your affiliates.
When a referred customer pays, Tolt credits the right partner, applies your commission rules, checks the sale for fraud and lines up the payout.
See the whole platformActivityLive
RefundEmma Larsen refunded $100.00 · Marcus ReidEmma Larsen−$30.004:47 pm
Coupon TOM20Brightloop paid $149.00 · Tom BrooksBrightloop+$44.704:46 pm
PaymentFernly paid $299.00 · Marcus ReidFernly+$89.704:42 pm
Sign-upops@fernly.io · via Marcus Reidvia Marcus Reid4:41 pm
Commissions today$1,154.50$1,244.20$1,288.90$1,258.90+$0.00+$89.70+$134.40+$104.40
The story behind every number. Your whole program, on one screen.
Partner revenue, customers, commissions and payouts side by side. Open any number to see the partners and events behind it.
Explore the dashboardTop partnersThis month
Sort:Signed upRevenue
Marcus ReidCreators$18,420+32%Jonas WeberCreators$12,960+8%LOLina OkaforAgencies$9,840+112%
Tom BrooksCreators$7,305−4%Top 4 of 2,947 partnersView all
RevenueClicksCustomersSigned up
Marcus Reid$18,420+32%This month, against $13,955 in AugustEvery referral, accounted for. Synced both ways with Stripe, Paddle and Chargebee.
Links, coupons and leads all attribute to the right partner, and every upgrade, cancellation and refund from your billing updates their commission on its own.
Explore trackingFStripesyncedReferred byMarcus Reid
Fernly
ops@fernly.iocustomer since Sep 16Marcus ReidClicked a referral link
heyreach.io/?ref=marcusSigned up
ops@fernly.ioattributed to Marcus ReidStarted a trial
Pro plan14 daysPaid $299.00
invoice.paidcommission +$89.70Upgraded to Scale
Invoice $300.00commission +$90.00Partial refund $100.00
Commission auto-reversed−$30.00
Control how your affiliates earn. Percentage or fixed, one-time or recurring.
Set rules by plan, group, link or milestone. Tolt applies them to every payment your billing records, from the first invoice to each renewal.
Explore commissionsCommission flowPublished
Test with an invoiceSave
Yes
No
When
Invoice paid
From your billing providerIf
Partner group is any of
AgenciesCreators
Then
30% recurring
for 12 monthsper invoiceElse
20% recurring
for 6 monthsper invoice+$89.70 to Marcus ReidGive 20% · Get 30%
Double-sided reward on partner coupons
Pay affiliates worldwide from one invoice. Tax forms collected before the money moves.
Before each payout date, you get a draft invoice with every eligible payout. Pay it, and Tolt sends each partner their earnings by PayPal, Wise, local bank, wire or crypto, with 1099s filed at year end.
Explore paymentsPayout · Sep 1, 2026
Auto payout · INV-2026-09
Total paid
$32,251.35
Partners
398
Countries
37
Failed
0
PartnerCountryMethodAmountStatus
Marcus Reid
US
PayPal$4,186.50SendingPaidJonas Weber
DEWise$3,600.00SendingPaidTom Brooks
CAWise$2,282.70SendingPaidLOLina Okafor
GBBank transfer$1,392.60SendingPaid
GBBank transfer$1,392.60SendingPaidATAiko Tanaka
JPWise$954.00SendingPaid
JPWise$954.00SendingPaidMWMegan Walsh
INBank transfer$871.20SendingPaid
INBank transfer$871.20SendingPaid+ 392 more partnersAll 398 · PayPal 204 · Wise 121 · Bank 73
One invoiceINV-2026-09
Partner payouts · 398$32,251.35Processing fee · 2%$645.03Total$32,896.38
CardBankWise
Pay $32,896.38Paid Aug 31 · Visa ··8810
Fraud caught before it’s paid. Radar flags it, and you make the call.
Each referral is checked for self-referrals, duplicate IPs, clicks from paid ads, banned link keywords and blocked countries. Anything suspicious stays out of the payout until you review it.
Explore fraud protectionFraud review0121AllOpenResolved
Self-referral
Ryan Cole Cole Digital · same email as the partner
$179.70HeldRejected
Paid ads
DealFinder · Google Ads on your brand name
$89.70Review
Refund within 14 days
Marcus Reid Fernly · refunded $100.00
−$30.00Auto-reversedReversed
Self-referral · $179.70
Held today · Scale plan · $599.00
- Customer email matches the partner’s own
- Same IP as the partner’s login
- Signed up 3 min after the first click
ApproveReject
Rejected before payout
Affiliates who keep selling. Reach each one at the moment that counts.
Automated emails go out when a partner joins, makes their first referral and gets paid. Campaigns and portal announcements reach any group, and a commission boost makes this the week to share.
Explore the messaging hubNew campaignDraftSending…Sent to 2,947
Schedule · Nov 23, 9:00 AMSend now
ToAll partners · 2,947
Subject
Black Friday: 40% commission this week
Hi First name, Black Friday is our biggest week. From Nov 23 to Nov 30 every paid referral earns 40% instead of 30%.
Your link and coupon are ready in the portal, with fresh swipe copy and banners.
Commission boost
Nov 23 – Nov 30 · all groups
Channels
- Notification center
- Portal banner
- Chat bubble
Preview as a partner
Customers who bring customers. A referral program inside your app, with rewards on both sides.
Drop the widget into your app and every user gets a link to share. Reward them with credit, a coupon or cash, and give their friends a deal too.
Explore referral programs
PraktikaHomeLessonsAI tutorsProgressRefer friendsSettingsGive 20%, get $20
Friends get 20% off Praktika. You get $20 in credit for each one who subscribes.
praktika.ai/?ref=miaCopyCopied
Your referrals
ACAlex ChenSigned upSubscribed+$20
SRSam RiveraSigned up
JPJo ParkInvited
Your credit$0.00$20.00
Reports FAQ
Analytics
What can I see in Reports?
Revenue, commissions and new partners, clicks, customers and conversion, and the funnel from click to customer, over any date range. Break it down by partner, month, country, traffic source, device, link or coupon code, and filter it by partner, group, campaign or tag.
What do the funnels show?
Clicks to leads to paying customers, with the drop-off at each step, for the whole program or any partner or source, week by week, down to one customer’s journey from their first click.
Do you track UTMs and landing pages?
Yes. Every click keeps its referrer URL, its UTM parameters, the page it landed on, and the browser, operating system, device and country behind it.
How does Tolt know which affiliate a sale came from?
From the partner’s link, the cookie it leaves, URL parameters and coupon codes, matched to the payments in your billing tool: Stripe, Paddle or Chargebee, or any other through Tolt’s API.
Working with the numbers
Is the data live?
Yes. Clicks, sign-ups and payments show up as they happen, and you can see how many people are on partner links right now.
Can I compare periods?
Every chart and total can sit next to the period before, so you see what moved.
Can I export reports or get them on a schedule?
Both. Download any report as a CSV, or have a summary sent on a schedule by email or to Slack.
Can I ask about my reports in Claude or ChatGPT?
Yes. Tolt MCP connects your program to Claude, ChatGPT and other MCP clients, so you can ask about partners, revenue and commissions in plain words.
Set up Tolt MCPContent tracking
What is content tracking?
A report of your partners’ posts on YouTube, TikTok, Instagram, X and LinkedIn: each one’s views, likes and comments beside the clicks, sign-ups, customers, revenue and commission it brought in.
- Live in about 15 minutes
- Move from Rewardful in a day
- Fraud checks and auto payouts built in