Engineering

Tolt news3 min read

Building the Tolt MCP server

Monday to Friday, idea to production: why thin API wrappers fail, and what makes a tool an agent actually reaches for.

  • 29 Nov 20256 min read

    Affiliate marketing glossary: 25+ terms every SaaS founder should know

    CPA, EPC, cookie duration, chargebacks: the jargon of affiliate programs in plain words, and what each means for SaaS.

  • 29 Nov 202512 min read

    15 referral marketing ideas that actually work

    From powered-by badges to ambassador programs: tactics SaaS teams use to turn happy customers into a channel, with examples.

  • 29 Nov 202510 min read

    How to measure affiliate marketing ROI

    The formula, eight metrics that matter, benchmarks by industry, and the tracking that makes the numbers true.

  • 29 Nov 202511 min read

    How to create an affiliate program, step by step

    Goals, commissions, terms, software, resources, recruiting and launch: eight steps from zero to your first partners.

  • 29 Nov 20259 min read

    Pinterest affiliate marketing: the underrated channel you’re ignoring

    570 million monthly users, most of them there to shop. How to use Pinterest as an affiliate, and how to get your affiliates on it.

  • 29 Nov 20256 min read

    How much do affiliate marketers make? Real numbers

    Anywhere from $0 to millions a year. What affiliates earn at each stage, and what it takes to get there.

  • 2 Sep 20241 min read

    How SaaS affiliate programs are different

    Recurring commissions, higher price points and customers who stay: why SaaS programs pay affiliates differently.

29 Nov 20256 min read

How to pay affiliates: a complete guide for SaaS companies

Payout methods, schedules, refunds and tax forms, and when to stop paying partners by hand.

Damjan · Growth

  • 3 Jun 20242 min read

    Skyrocket your MRR: the power of affiliate marketing

    Reach, conversions, scale and return: four ways affiliate partners move monthly recurring revenue.

  • 19 Jan 20234 min read

    Which attributes describe a good landing page experience

    The hero, features, the problem, social proof, a blog and a closing CTA, with examples from Lattice, Zapier and Segment.

  • 2 Jan 20233 min read

    The do’s and don’ts of pricing your SaaS product

    Know your market’s willingness to pay, test tiers, stay transparent, and don’t underprice the value you deliver.

  • 2 Jan 20232 min read

    The role of customer success in SaaS startups

    Onboarding, support, adoption and feedback: why customer success drives retention, advocacy and revenue.

  • 17 Mar 20265 min read

    Best Tolt alternative 2026, according to Tolt

    We reviewed the competition so you don’t have to: Rewardful, FirstPromoter, Tapfiliate, Affonso and PartnerStack.

  • 26 Nov 202514 min read

    12 best affiliate marketing software for SaaS companies

    Bootstrap-friendly to enterprise: twelve platforms compared on pricing, fees, tracking and payouts.

  • 11 Apr 20232 min read

    Top 2 open source affiliate marketing software

    Raider and Reflio, reviewed. Since then Reflio has gone offline; Raider is still on GitHub.

  • Engineering

    30 Mar 20263 min read

    Building the Tolt MCP server

    Monday to Friday, idea to production: why thin API wrappers fail, and what makes a tool an agent actually reaches for.

  • Launch

    30 Mar 20262 min read

    Tolt MCP: run your affiliate program from Claude or ChatGPT

    Ask about partners, revenue and commissions in plain words, and get answers from your live Tolt data.

  • Release

    20 Nov 20242 min read

    Tolt v2.0: what’s new (and what’s next)

    Flows for commissions, new reports, a better portal, simpler payouts, smarter fraud protection and partner groups.

  1. Customer storiesHow Salesforge uses Tolt MCP to turn affiliate data into action2 min
  2. Customer storiesHow HeyReach migrated from Rewardful to Tolt and grew its affiliate program to $3M+5 min
  3. Tolt newsBuilding the Tolt MCP server3 min
  4. Tolt newsTolt MCP: run your affiliate program from Claude or ChatGPT2 min
  5. Software & comparisonsBest Tolt alternative 2026, according to Tolt5 min
  6. Affiliate marketingPinterest affiliate marketing: the underrated channel you’re ignoring9 min
  7. Payments & taxHow to pay affiliates: a complete guide for SaaS companies6 min
  8. Affiliate marketingHow much do affiliate marketers make? Real numbers6 min
  9. Affiliate programsAffiliate marketing glossary: 25+ terms every SaaS founder should know6 min
  10. Affiliate programs15 referral marketing ideas that actually work12 min
  11. Affiliate programsHow to measure affiliate marketing ROI10 min
  12. Affiliate programsHow to create an affiliate program, step by step11 min
  13. Software & comparisons12 best affiliate marketing software for SaaS companies14 min
  14. Affiliate programsDoes affiliate marketing work for B2B? Yes, here’s the data11 min
  15. Tolt newsTolt v2.0: what’s new (and what’s next)2 min
  16. Affiliate marketingHow SaaS affiliate programs are different1 min
  17. SaaS growthSkyrocket your MRR: the power of affiliate marketing2 min
  18. Affiliate programsAffiliate vs referral programs: a no-fluff guide16 min
  19. Affiliate programsHow to recruit affiliates for your program2 min
  20. Software & comparisonsTop 2 open source affiliate marketing software2 min
  21. SaaS growthWhich attributes describe a good landing page experience4 min
  22. SaaS growthThe do’s and don’ts of pricing your SaaS product3 min
  23. SaaS growthThe role of customer success in SaaS startups2 min
  24. Affiliate programsWhy affiliate marketing is important for SaaS startups4 min

Reviews

  • “Smooth Setup, Excellent Affiliate Management”

    We use Tolt to automate our affiliate program management, solving issues with previous tools. It offers a great dashboard and chat access for affiliates, manual lead submission, and an email feature, reducing our program’s operation time by 90%.

    Switched from FirstPromoter

    To automate affiliate program management.

    Shubh A.Head of Growth

    Exhibit 007Left FirstPromoter
  • Capterra

    “Super easy to set up + works great”

    Tolt is great. I was able to get it set up and running in less than hour. It does exactly what you need it to do and you don’t need to actively manage. Huge time+cost saver when it comes to setting up an affiliate program.

    Alternatives considered: Tapfiliate, Rewardful

    Tolt had a better interface, and was quicker to set up

    Lior N.Founder · Staffing and Recruiting

    Exhibit 005Chose Tolt over Rewardful
  • Capterra

    “Best program to get your affiliate program setup and run on it’s own”

    Tolt is a part of my daily life as I manage Creately’s Affiliate Program.

    Ease of use is the main factor when it comes to Tolt, coming from PartnerStack it was a breeze to transition to Tolt’s platform and setup the program. Their team was super flexible and provide fast response when requested for support.

    Switched from PartnerStack

    Availability of flexible options.

    Milinda U.Manager, Partnerships

    Exhibit 003Left PartnerStack